Swadeshi launches Safeplus

Sri Lanka's pioneer herbal soap manufacturer, Swadeshi Industrial Works PLC introduced an anti-bacterial family soap, 'Safeplus' to the Sir Lankan market recently.

Available in 100g in an attractive wrapper the two variants, Safeplus - Active (red soap), Safeplus - Fresh (white soap) leaves the skin reassuringly clean, moisturised, producing an energising freshness, destroying harmful bacteria, thereby adding confidence and enhancing personal hygiene.

The new family care product allows a germ free body and a carefree active life. Harmful germs on the skin's surface are common to countries with tropical weather conditions like Sri Lanka.

A spokesperson for Swadeshi Industrial Works PLC said, "At Swadeshi traditional herbal concepts play an essential role in the design and manufacture of products that compete with national and international brands.

Our commitment to maintaining the highest quality standards has been consistent since inception seven decades ago.

We anticipate consumer needs and create solutions that enhance the performance of our products, while developing product lines catering to a wider market.

Our philosophy has always been to introduce a fresh experience to our consumers furthering the trust placed in us."

The Swadeshi Industrial Works PLC complies with the ISO 9001:2008 International Standards for Quality Management Systems and produces a portfolio of brands that include Rani sandalwood beauty soap, Khomba herbal soap, Khomba herbal baby range, Khomba herbal shampoos, herbal shower gel, herbal facial wash, floral perfumes, laundry soaps, washing powders and household cleaners.

Apsara Venival, Perlwite, Lak Bar, Lady Perfumery and Black Eagle Cologne and After-Shave are favourites amongst the population. Swadeshi plays a pivotal role in developing the Sri Lankan economy through promoting the "Be Sri Lankan, Buy Sri Lankan" concept.

The company laboratory performs extensive research and development and Safeplus is a result to a growing consumer need. As a company, The Swadeshi Industrial Works PLC has made rapid progress by constantly upgrading its manufacturing process, investing in new technology and infrastructure.

Swadeshi operates a large modern factory equipped with the latest soap finishing equipment, resulting in very high quality soaps and personal care products.