Maliban's Sales and Marketing Convention

The Maliban Sales and Marketing Convention 2011 held recently recognised and honoured the company's sales force as the country's premier biscuit manufacturer celebrated a successful year, marked by increased volume growth.

Winner of the Chairman’s Trophy for the Best Sales Representative of the Year, J R S H P Guruge with Chairman of Maliban A G Rathnapala Samaraweera, CEO D L Weerasuriya, and Head of Sales Ashan Kannangara.

Awards were presented in the categories of Best Sales Representative, Best Modern Trade Executive, Best Merchandiser, Best Area Sales Executive, Best Area Sales Manager, Best Regional Sales Manager and Best Distributor.

The most prestigious award, the Chairman's Trophy for the Best Sales Representative of the Year, was won by J R S H P Guruge. Sales representatives, N K Weerakkody and Manoj Priyanka secured second and third places respectively.

Sunila Chandana won the Best Modern Trade Executive of the Year Award, while K Varman received the award for the Best Merchandiser.

The Best Area Sales Executive was C N Patterson and the award for the Best Area Sales Manager was won by Dhammika Jayasinghe, while, Kapila Jayasinghe was the winner of the Best Regional Sales Manager Award.

A M M B Attanayake won the Best Distributor (Small), while Upali Traders received the awards for Best Distributor (Medium) and Samitha Distributors, Padukka, for Best Distributor (Large).

The event paid tribute to the founder of the company, A G Hinniappuhamy who founded Maliban over six decades ago and highlighted the significant growth rates achieved by the company in 2010. The objectives for 2011, under the theme, 'Mission Reach, Frequency and Impact (RFI) were introduced.

CEO Sales and Marketing Ravi Jayawardena said, "Four objectives were set for the sales division in 2010.

The first of these was that each sales representative record a 10 percent increase in sales volume. Surpassing this target, we achieved an increase of 19 percent."