21 million servings in 30 days
Staff of Elephant House
April was a month of celebration for Elephant House Ice Cream when 21
million consumers showcased their presence for the brand.
In April, Elephant House Ice Cream recorded sales of two million
litres of ice cream, which counts to 21 million servings nationwide.
A key ingredient to its success lies in team work, creating high
levels of synergy towards the common goal of serving the nation. Never
losing sight of market realities, Elephant House Ice Cream continuously
reengineers to reinforce its brand values.
A representative of the company said, "Our success starts at the very
root and reaches far beyond those based at our office.
Beginning from our Vanilla farmers in Matale to cashew farmers in
Ampara to our Karutha Kollumban farmers in Kilinochchi, everyone is
responsible for this achievement, he said.
Elephant House has over 10,000 farmers and over 25,000 retailers in
its trade network who are responsible for taking the products closer to
the consumer," said Head of Frozen Confectionery Elephant House Jith
Elephant House Ice Cream holds over 47 percent market share in the
Maldives, beating many internationally recognised labels.