CBL wins four brand excellence awards at CMO Awards

by Shirajiv SIRIMANE

Ceylon Biscuits Ltd stamped their global footprint when they were crowned with a host of international awards at the recently concluded CMO awards at the Suntec City exhibition centre, Singapore.

The Ceylon Biscuits team after receiving the award in Singapore. From left to right: I.M. Khan (Group General Manager Sales), Nilupul de Silva (Senior Brand Manager), Nandana Wickramage (Group Director/Head of Marketing and Sales), Vasantha Chandrapala (AGM Marketing - Cereal and Soy), Nadeeja Karunathilaka (AGM Marketing - Chocolates and Cakes) and Theja Peiris (AGM Marketing - Biscuits).

Competing with global brands such as Coke, Nestle and Proctor and Gamble from 40 countries, the Sri Lankan confectionery giant won four brand excellence awards in the beverages dairy products and confectionery snacks category clearly underlining their supremacy.

These awards were presented for Munchee Biscuits, Ritzbury chocolates, Tiara cakes and for Lanka Soy for their soya based products.

The fact that these awards were presented after a careful study conducted by the team from US based organisations in Sri Lanka adds value the awards received by Ceylon Biscuits Ltd. In addition these were the only four awards presented to Sri Lanka in this category.

The other prestigious award was for Best Employer Brand in Asia which was based on comments made by customers in Sri Lanka.

"It's a rare occasion and an honour for a Sri Lankan company to bag these awards from over 40 countries representing the Asia Pacific and the Middle East region," said Group Director and Head of Sales and Marketing, of Ceylon Biscuits, Nandana Wickramage.

In addition the company also won best CSR Best Practitioner award. The foremost CSR initiative of Munchee, the flagship brand of Ceylon Biscuits Limited has reached-out to four more remote villages under its 'Munchee Samaga Gamata Sarana' Sri Lanka's program.

The four villages that benefited under this program are Katuwana in Hambantota, Yayapara in Eheliyagoda, Kumbuka in Horana and Diyagaha in Matara.

Under the 'Munchee Tikiri Shishyadara' program is specifically geared towards preventing school dropouts and is the largest education support program conducted by a private company in the country, aimed at supporting deserving children from less privileged families.