DSI recognises efforts of dealers
One hundred top dealers of DSI, gained recognition when they were
rewarded with a company sponsored trip to Bangkok and Pataya recently.
They were the best dealers in terms of school shoe sales for the year
2010/11.
While the next 75 dealers were given refrigerators another 100
dealers got mountain bikes.
A company spokesman said that this reward scheme is one way of
recognising their business partners who have helped the company over
seven decades to become the leading footwear retailer in Sri Lanka
gaining a market share of 44 percent. It helps to strengthen the
relationship between the company and the dealers.
While providing an opportunity to share ideas among themselves and
with the company management, it also exposes them to foreign brands and
merchandising practices as well as to become aware of international
designs and trends in design.
This was the second successive year that the best dealers won a trip
outside Sri Lanka. In the previous year ten dealers were selected from a
raffle draw and sent to Bangkok.
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