BLU energy drink debuts in Sri Lanka
Lanka Milk Food (CWE) PLC made an entry into the energy drinks
segment with the launch of the energy drink, BLU.
|
Mr and Mrs Harry Jayawardena |
"We see a huge potential for energy drinks in Sri Lanka" said LMF's
Director Sanjeevani Jayawardena who overlooks new ventures, she said.
"In today's fast-paced environment, energy drinks are becoming popular
and we are happy to introduce the beverage to cater to this beverage
segment".
Jayawardena said that rising consumer interest for what is termed new
generation drinks have created consumerism with many professionals
preferring the beverage. "Combining a host of sugars, vitamins, minerals
and water, BLU has an appealing taste that builds on you", she said.
BLU is manufactured using the latest water purification technology in
pristine conditions to guarantee highest quality standards to its
customers. Research and development has gone into the creation of this
next generation energy drink which provides great tasting, sustained and
hydrating energy.
Two variants, BLU Regular and BLU Cranberry are available in graded
outlets plush hotels, restaurants and clubs.
A product of Poland, BLU energy drink is available in 30 countries
spanning all the continents and covering the Americas, Europe, Africa
and Asia. |
