World Duty Free 'Cricket Fever 2012' promotion

Five World Duty Free customers were the winners of the 'Cricket Fever 2012' mega promotion co-ordinated by the World Duty Free Group shops at the Bandaranaike International Airport (BIA),

The first runner-up left Colombo on October 16 via the newly introduced luxury rail service, Expo Rail. The winners and their companions were flown from Ratmalana air base in a state-of-the-art AS350 B3 Air Senok Helicopter to Hotel Chaaya Blu in Trincomalee.

Participants were given the opportunity to view the Cricket World Cup finals on a giant screen at the Chaaya Blu. The papare music added colour and excitement, despite the disappointing match-result for Sri Lanka.

Head of Marketing, World Duty Free Group in Sri Lanka, Chaminda Weerathunga said, "We organised Cricket Fever 2012 mega promotion at our duty free shops to add excitement and also inculcate a sense of patriotism among Sri Lankan passengers during the T20 Cricket World Cup. Sri Lankan cricket merchandise was also given away as daily prizes throughout the promotion. "