‘Sri Lanka Pharma Week’ in December

Three conferences will be held at the Sri Lanka Pharma Week, from December 3-7 which will address the industry’s evolving issues of Bio-availability and Bio-equivalence Requirements, Pharma Medical Detailing Force Effectiveness and Automation, and Supply Chain and Distribution.

Organised by CPhI, a part of UBM group, the event will be held in Colombo in collaboration with the Pharmaceutical Society of Sri Lanka (PSSL). PSSL is the professional body of pharmacists in Sri Lanka with over 1,000 members. This society is committed to uplift professional and ethical standards of the pharmaceutical sector in Sri Lanka.

“The pharmaceutical sector in Sri Lanka is going through changes in terms of regulations and operations. All stakeholders who are professionally involved in the different functions of the industry need to upgrade their knowledge and this is our sincere effort in providing a platform to gain awareness of global standards, by collaborating with expert global organisations,” President of PSSL, Shalutha Athauda said.

The conferences will highlight, through practical case studies, how the industry can implement the recent regulatory changes in bio-availability and bio-equivalence requirements – one of the key issues driving momentous change and debate in the industry today. The programs will also facilitate a neutral, content rich and knowledge sharing platform for the medical detailing force and supply chain functions.

Managing Director, Eisai Pharmaceuticals India, K ShivKumar said, “Medical Detailing Force Effectiveness and Automation will be the key in exploiting the expanding pharmaceutical market in Sri Lanka. It will help in targeting the right customers by answering key questions such as - which markets, a target audience, why and how, how often and with the right message.” “Developing excellent Medical Detailing Force Effectiveness and Automation strategies will decide on the winners and losers.”

- SJ