Dell appoints new Country Manager

Dell has appointed Lackshmindra Colin Fernando as Country Manager for Dell in Sri Lanka. In his new role, Lackshmindra will be responsible for developing and delivering new business for customers in the public and private sectors.

Harjeet Singh Rekhi welcomes Lackshmindra Fernando as Dell's Country Manager for Sri Lanka.

"The new role has given a wider spectrum of opportunities and strategic plans will be in place to make Dell, the market leader. We are working as a dynamic team to ensure our end goals are reached within the timeframe," recently appointed Dell Country Manager Lackshmindra said.

With the setting up of the Dell office two years ago to cater exclusively for Dell customers, the company expects to make an impact in the market in terms of sales volumes and revenue, he said.

"We have seen a shift in the way technology and data access is consumed. It is no longer about the device or technology, it's about the overall experience of enabling users to do more. To ensure that we're at the forefront of the industry, Dell is transitioning from a PC company to a provider of end-to-end solutions and services," said Dell's General Manager for the South Asia Developing Markets Group, Harjeet Singh Rekhi.

"With Lackshmindra's expertise and proven track record, we are confident that we will be able to help our Sri Lankan customers drive business outcomes and create competitive advantage through innovative and practical solutions," he said.

Lackshmindra is an IT veteran with 20 years experience ranging from channel management and marketing, sales enablement, retail sales and product marketing. He has worked with Government ICT policy makers and contributed significantly towards the nation's ICT initiatives which focus on technology adoption and bridging the digital divide. Prior to joining Dell, Lackshmindra was Country Manager, Personal Systems Group at Hewlett-Packard Lanka Ltd. and later served as the Regional Business Head, Retail Business, Asia's Emerging Countries for Hewlett-Packard.

- SJ