The winners at the JATA Tourism Awards 2013

Lankan Embassy in Japan receives tourism promotion award

Sri Lanka's Ambassador in Japan, Admiral Wasantha Karannagoda received the award for the Best Tourism Promotion Agency in Japan from among four countries, Malaysia, Hawaii and Guam at the JATA Travel Showcase, Tourism Awards 2013 recently. The Embassy of Sri Lanka in Japan together with the Ministry of Economic Development, the Sri Lanka Tourism Promotion Bureau and Adex Advertising Agency, conducted a Sri Lanka Tourism Promotional campaign from October 2011.

The promotion campaign included press and television advertising, seminars, familiarisation tours, bus, taxi and train advertising.

"Japanese tourist arrivals in Sri Lanka have doubled during the past two years and the first seven months of this year ending July 2013 recorded an increase of 26 percent compared to the previous year. The campaign in Japan has created awareness among the Japanese that Sri Lanka is a safe and attractive destination for the traveller," an embassy spokesman said.