Singer appointed distributor for Sony products

To strengthen and expand sales, marketing and distribution of the Sony brand of consumer electronics products including mobile phones in Sri Lanka, Sony has appointed Singer Sri Lanka PLC as the authorised distributor of the Japanese consumer electronics brand in Sri Lanka.

With this appointment, Singer, with the present distributor Siedles (Pvt) Ltd, will handle product distribution, sales and marketing activities of the Sony range of consumer electronic products such as Bravia televisions, Cyber-shot and a range of digital cameras and Walkman audio products. Besides this range of products, Singer will also continue their status as distributor for the Xperia range of mobile phones and tablet devices. “The decision to appoint Singer Sri Lanka PLC was an easy one to make,” said General Manager, Sony Electronics Singapore, Masaki Matsumae.

“Singer’s rich history in Sri Lanka, extensive sales and distribution infrastructure, commitment to service excellence and hassle-free after sales service to consumers, are attributes we strongly admire. We are pleased to have two capable companies working closely with us to grow and enrich consumers’ lives in this country,” he said. With two distributors, the present distribution network and consumer touch-points will be significantly expanded across Sri Lanka, reaching out to many out-lying areas thus improving effectiveness and efficiency. Sony also expects to see significant sales growth expansion as a result of this appointment and strategic approach.