Seylan Bank bags five awards

Seylan Bank bagged five awards at the recent Global Marketing Excellence Awards, including the coveted 'Marketing Campaign of the Year', becoming the most awarded organisation at the ceremony.

Realising a national marketing achievement and a bankers' dream, Seylan collected four golds, for Marketing Campaign of the Year, Best Revitalised Brand, Best Loyalty Scheme and Best use of Social Media award and the Deputy General Manager, Tilan Wijeyesekera walked away with the 'Marketing Professional of the Year' award.

The banks Savings brand, Seylan Sure carried away 'Two Golds' for 'Best Loyalty Scheme' and the coveted 'Marketing Campaign of the Year'. While one of the banks flagship brands, Seylan Tikiri, the pioneer in the value added minor's savings account category, clinched the 'gold' for 'Best Brand Revitalisation Award', recording its second win for 2014 after winning an award in October at the SLIM Brand Excellence awards for Turnaround Brand of the year.

Seylan Bank also clinched the gold award for the Best use of Social Media in Marketing.

"We are thrilled and honored to be recognised across the board for our efforts in strategic marketing and innovative servicing at a global level. To have competed with other international players and emerge as winners in five categories in a prestigious international award scheme is a validation of our strategic approach which reaches the hearts of the Sri Lankan consumer in every part of the country. Winning alongside international consumer heavyweights is a national achievement.