KVC cordials re-launched
The KVC Vasa Visa Nethi range of cordials manufactured by Kelani
Valley Canneries Ltd was re-launched by Scan Products, the marketing and
distribution arm of the C. W. Mackie PLC Group recently.
"We believe that KVC is a strong brand. The company plans to further
invest in improving standards with a quality assurance unit in place,"
C.W. Mackie Group Chairman and CEO W.T. Ellawala said.
The company's key focus is on quality and we will never compromise on
this. The first six months will be devoted to rationalisation of
processes including finance, sales, marketing, distributing and
procurement. With the rationalisation in place, the company will be
successful in bringing back profitability, he said.
"We will continue the consolidation process. We will introduce an
organic range of products to attract health conscious customers,"
Ellawala said.
The company will also explore the possibility of exporting KVC
products, he said.
- SJ |
