Seylan Bank wins award for Facebook campaign
Seylan Bank launched a CSR campaign during the Christmas season last
year to provide an opportunity for its Facebook fans to be a part of a
worthy cause.
The effort was recognised with a Gold award at the fourth Asian
Customer engagement forum under category - Digital Marketing 'Successful
use of CSR activity'.
Launched as the 'Smile for a cause' campaign, Seylan Facebook fans
had to donate their smile for this initiative.
An app was launched on the Seylan Facebook page and fans had to
upload their photos to the app.
Seylan Bank tied up with the International Movement for Community
Development (IMCD) which launched a campaign for Christmas - 'Christmas
to remember - Be a Santa' and Seylan Bank was the official banking
partner in the project where Vajira Sri Children's Development Centre
was refurbished by the donations made by the Bank.
An amount was allocated to another worthy cause through the tie up
with IMCD where students of Jayawardena Primary School in Puttalam were
presented stationery under the 'My Dream School" project.
A donation was also made to the Elders' Home of Sri Lankadhara
Society Ltd, adding a moment of happiness to the lives of inmates as a
part of the 'Smile for a Cause' campaign.
"Seylan banks ethos of caring for our society and stakeholders by
being the bank with a heart was exemplified with our efforts on social
media with the Smile for a Cause campaign," said the bank's Deputy
General Manager Tilan Wijeyesekera responsible for marketing, liability
products and housing product management, personal banking and digital
alternate channels. "As one of the leaders in social media in the
banking and financial services sector in Sri Lanka we believe that
social media and digital marketing is one of the most important media to
engage with customers and obtain feedback and add value to our
innovation and value proposition enhancement process," he said.
The bank with a heart would extend its heartfelt appreciation to all
who were a part of this worthy cause in adding a smile to the needy of
our country. |