Herbal toothpaste market share grows - Report

Link Sudantha toothpaste has been embraced by Sri Lankans over the past few years, as they have discovered the efficacy of the product through regular use.

It enjoys the status of a fast growing toothpaste in an almost static market (Source: LMRB HH Panel).

Its credibility is based on the formula comprising time-tested ayurvedic herbs, manufactured under stringent and scientific standards.

This ayurvedic formula offers a comprehensive solution for lasting oral health.

The efficacy of Link Sudantha toothpaste was scientifically established through, a randomised clinical trial, conducted by the Faculty of Dental Sciences, University of Peradeniya, which confirmed that this toothpaste significantly reduces harmful oral bacterial growth and dental plaque.

Harmful bacteria and dental plaque are the causes for tooth decay and gum disease. A second clinical trial has confirmed that Link Sudantha toothpaste provides therapeutic benefits to patients with gum diseases.

Repeated dental screening performed by experienced dental surgeons at field level confirms that the regular use of Link Sudantha toothpaste provides better oral health. Acceptance by the GDPA, provides additional support to Link Sudantha, to continue to provide 'Total Oral care' to the people.GDPA is the professional association of general dental practitioners who are in full time private dental practice. It was general dental practitioners who pioneered dental profession in Sri Lanka (then Ceylon).On request, the GDPA agreed to endorse Link Sudantha toothpaste after much scrutiny, to promote good oral health among Sri Lankans. This endorsement coincides with the centenary of the general dental practice in Sri Lanka.