ABC Trade & Investments - distributor for Maxell products
ABC Trade & Investments (Pvt) Ltd., an ICT company, has been
appointed authorised distributor in Sri Lanka for Maxell consumer
batteries.
With this appointment, ABC Trade & Investments will market a range of
Maxell products.
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Managing Director, Maxell Asia (Singapore) (Pte) Ltd.,
Shinji Nawa (left) exchanges the agreement with CEO and
Director, ABC Trade & Investments, A. Jayaseelan. |
ABC T&I was appointed by Maxell Asia (Singapore) (Pvt) Ltd, an
affiliate company of Hitachi Maxell Ltd. of Japan. With over 50 years of
experience, Hitachi Maxell is a manufacturer of battery products and
information storage media products such as magnetic tapes and optical
discs. As the authorised distributor, ABC T&I will market genuine Maxell
batteries in various sizes and types including alkaline, heavy duty,
rechargeable, watch and coin batteries and storage media.
CEO and Director, ABC Trade & Investments, A. Jayaseelan said, "This
achievement is another significant milestone in the history of ABC Trade
& Investments. We are proud to be appointed as an authorised distributor
for a leading global brand such as Maxell. This highlights the
confidence that Hitachi Maxell has in the Sri Lankan market and in our
company to market its world-class products."
Maxell batteries marketed and distributed by the company are genuine
products that are easily identifiable by the ABC Trade & Investments
hologram sticker. This move by the company will help the consumers
easily find out the difference between the genuine product and the fake,
low quality Maxell batteries that have flooded the market in recent
times.
"Imitation is the sincerest form of flattery and as is the case with
all high quality products, there are always unscrupulous people and
organisations fooling the consumer by selling fake, inferior quality
Maxell batteries.
The only way to ensure that the battery purchased is a genuine Maxell
battery is by insisting on the ABC Trade & Investments hologram.
This carefully designed, eye-catching hologram is easily identifiable
and plays a significant role in helping customers buy only genuine
Maxell products that offer guaranteed performance," he said. |
