CBL achieves sales targets

Ceylon Biscuits Limited (CBL) recently held its 2014/15 Annual Distributor Convention and Sales Star Awards Ceremony, to evaluate and appreciate the contribution of the company's field sales force and distributors towards the progress of the organization during the previous financial year, recognizing people who have been distributing CBL products for decades and top sales performers.

CBL also achieved impressive sales targets, confirming the Group's current strong financial position. The company acknowledged that this growth was due to the achievement and contribution of the entire workforce and star sales performers.

Several product presentations of CBL's winning brands such as Munchee, Lanks Soy, Samaposha, Tiara and Ritzbury illustrated substantial growth during the previous financial year while retaining the leadership position in the market.

Throughout the financial year, Munchee, the flagship brand of CBL maintained its leadership in the Sri Lanka biscuits industry through the strong leadership positions in Crackers, Marie and Lemon Puff categories.

Longstanding islandwide distributors were rewarded for their partnership with the Group.