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Sunday, 27 September 2015

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CEAT quiz winners visit Singapore

Five people won grand stand seats to watch the 2015 Singapore Grand Prix, plus air travel and accommodation in Singapore from tyre manfacturer, CEAT. For Master Janith de Silva, Anuka Gunawardena, Dinesh Pillai and Ms Rolinka Perera and Ms Anandhie Vilavaraja, responding to on-air quiz programs on four radio stations was all it took to win this package to experience the sights and sounds of hi-octane racing on the Marina Bay Street Circuit.

They were among hundreds of listeners who participated in a promotion for CEAT's high-riding Milaze range of radial tyres on E-FM, Lite FM, Yes FM and Kiss FM in July and August.

The prizes included Economy Class return air tickets, four days' accommodation at the four-star Grand Pacific Hotel in Singapore, transfers, Bay grand stand tickets and F1 gift hampers worth $ 100 each. The winners will also have access to concerts by Maroon 5, Bon Jovi and Pharrell Williams that coincide with the Singapore Grand Prix this year. The 2015 Formula I Singapore Grand Prix was held from September 18-20.

Vice President Sales and Marketing, CEAT Kelani Holdings, Ravi Dadlani said, "CEAT's dominance in the radial tyre segment makes our association with motorsport logical and extremely synergistic.

The brand has become synonymous with the local motor racing championship as a result of CEAT's support to the racing fraternity, while its credentials on the road are borne out by its status as the market leader in the category."

CEAT is one of the highest selling radial tyre brands in Sri Lanka, accounting for a market share of 31 percent. The brand has 31 sizes of radial tyres in the market, with 22 for cars, six for vans and four for sports utility vehicles (SUVs).

In June 2014, CEAT Kelani Holdings expanded its radial tyre manufacturing facilities with the commissioning of a new plant at its manufacturing complex in Kelaniya.

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