Cotton Colletion focuses on brand-building

The Cotton Collection, a fashion retail store, celebrated its 25th anniversary last week.

"We are concentrating on brand building at present as it takes lot of time and heavy investment to ensure successful positioning of customer mind. The fashion store will expand its presence in the near future once the brand is well established," Managing Director Niloufer Esufally Anverally said.

Following a journey that began in 1991, Cotton Collection, today, holds a niche market in the casual fashion realm, collating a 180-strong team, manning six stores, working with 50 factories, 300 suppliers and 500 products. The occasion also heralded the launch of new in-store brand spaces for Cotton Collection's two indigenous brands, Coco and Raspberry.

- SJ