Omnicom's 'Toy Boy' - 'Playshop'

Jian Yang, Omnicom’s Hasbro business lead based in Singapore, visited Sri Lnaka to pass on the Allspark of Inspiration to his colleagues

Jian Yang, Omnicom's Hasbro business lead based in Singapore, visited Sri Lnaka to pass on the Allspark of Inspiration to his colleagues

Every once in a while, even the most established organisations need a shake-up in order to remain at the top of their game.

This is why we organised the antithesis of the traditional workshop. Titled 'CHANGE - The Playshop', Jian used the fundamentals of thinking without barriers to push the limits of creativity.

"The way children approach a problem is significantly different from how an adult does," said Jian. "Because of our prior knowledge (or baggage), we seldom dare to truly think out of the box. Ours is an industry of creativity and constantly pushing boundaries of thinking is what gives us an edge."