Arpico Supercentre wins CMO Asia Award
The CMO Asia Awards held for the 7th consecutive year in Pan Pacific
Marina Square, Singapore on 4th August 2016 is an exclusive event which
saw the participation of top business leaders and marketing
professionals from across Asia.
Sri Lanka's very own Arpico Supercentre has been crowned with the CMO
Asia Award 2016 for Excellence in Branding & Marketing in Retail amidst
stiff competition from top global brands from over 40 countries.
By doing so, the innovative retailer has become the first Sri Lankan
modern trade brand to bag this prestigious award.
Among the bids for this coveted title that were taken into account,
the committee's panel of industry experts were impressed by the overall
value Arpico Supercentre has consistently been able to provide its
customers. This in turn has resulted in a fast growing customer base
ensuring increased customer footfall, loyalty and a healthy top line
growth.
Celebrating its 15th year in Sri Lanka's modern trade industry, the
last few years have seen a remarkable shift in the company's strategic
focus. Local modern trade itself was pushed into a cycle of intense
promotional activity, directly as a result of Arpico Supercentre's
revolutionary practices and disruptive marketing & operational
initiatives, and this completely consumer centric outlook has paid rich
dividends to the pioneering retailer with its brand ratings climbing to
no. 24 in 2016 with an increase in brand value of Rs. 700 Million year
on year as per Brand Finance UK ratings.
Richard Pieris and Co. PLC is a diversified business conglomerate
with a history of 84 years.
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