Arpico Supercentre wins CMO Asia Award

The CMO Asia Awards held for the 7th consecutive year in Pan Pacific Marina Square, Singapore on 4th August 2016 is an exclusive event which saw the participation of top business leaders and marketing professionals from across Asia.

Sri Lanka's very own Arpico Supercentre has been crowned with the CMO Asia Award 2016 for Excellence in Branding & Marketing in Retail amidst stiff competition from top global brands from over 40 countries.

By doing so, the innovative retailer has become the first Sri Lankan modern trade brand to bag this prestigious award.

Among the bids for this coveted title that were taken into account, the committee's panel of industry experts were impressed by the overall value Arpico Supercentre has consistently been able to provide its customers. This in turn has resulted in a fast growing customer base ensuring increased customer footfall, loyalty and a healthy top line growth.

Celebrating its 15th year in Sri Lanka's modern trade industry, the last few years have seen a remarkable shift in the company's strategic focus. Local modern trade itself was pushed into a cycle of intense promotional activity, directly as a result of Arpico Supercentre's revolutionary practices and disruptive marketing & operational initiatives, and this completely consumer centric outlook has paid rich dividends to the pioneering retailer with its brand ratings climbing to no. 24 in 2016 with an increase in brand value of Rs. 700 Million year on year as per Brand Finance UK ratings.

Richard Pieris and Co. PLC is a diversified business conglomerate with a history of 84 years.