Peter England opens store in Colombo
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Business Head, Madura F&L, Aditya Birla, Ashish Dikshit,
Chairman, Softlogic Holdings, Ashok Pathirage, Chief
Adviser, International Market Development and New Projects,
Madura F&L, Aditya Birla, Shoaib Farooqi. |
Peter England, an international men's apparel brand, in association
with Softlogic launched its first exclusive store on Duplication Road,
Bambalapitiya, Colombo.
Set up in Ireland, Peter England has successfully grown as one of the
most popular menswear brands in India. Business Head, Madura F&L, Aditya
Birla Fashion and Retail Ltd., Ashish Dikshit said, "Our in-depth market
research revealed that the country, besides witnessing a growing retail
market, the island country of Sri Lanka is also very similar in nature
to the Indian market when it comes to menswear fashion."
Chairman of Softlogic Holdings PLC Ashok Pathirage said, "The demand
for a quality all-encompassing menswear brand has been keenly felt among
the urban male audience, a gap that we have wanted to fill for some time
with the right brand.
Softlogic, as a key player in the retail fashion landscape of the
country have played a catalyst role in bringing in many world class
international fashion labels to the country."
"Over the recent past few years we have witnessed and have been
encouraged by the increasing consumer shift to branded appare," he said.
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