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Passengers on Singapore Airlines (SIA) flights will be able to send a text message of up to 160 characters to an e-mail address or mobile phone, using their personal in-seat monitor screens and handsets by July.

Yap Kim Wah, SIA's Senior Vice President - Product and Services, announced this new integrated in-seat messaging service, the first of its kind in the world, with Matsushita Avionics Systems Corporation (MAS). MAS is the developer of SIA's inflight entertainment system and the in-seat e-mail and messaging service enhancement, which MAS calls Inflight Communicator.

SIA is also studying the feasibility of providing onboard chatrooms hosted on the cabin intranet.

According to MAS Senior Vice President - Marketing and Operations' Alan Pellegrini: "Inflight Communicator represents an important step in the evolution of passenger communication capabilities. Because the service can be delivered using the existing inflight entertainment system, it will appeal to a wide range of passengers and will serve as a complementary product to future laptop connectivity solutions."

The new messaging service will be offered free during a three-month promotional period, following the launch on selected flights in July. It will be introduced progressively on SIA's Megatop B747, Jubilee B777 fleet and is available in all three classes of travel.

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