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| Sunday, 14 July 2002 |
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Business |  |
| News Business Features Editorial
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Tyres for vehicles carrying heavy loads CEAT-Kelani Associated Holdings has launched two new tyres in Sri Lanka for commercial goods carriers. The new 9.00-20 and the 10.00-20 tyres branded XL#1 have been manufactured to give greater structural stability for vehicles carrying heavy loads and have an optimised trade pattern designed for a higher mileage, the company said. Speaking at the launch attended by over 300 tyre dealers, CEAT's Managing Director Ramesh Ramanathan said the launch of the XL#1 range signified the beginning of "CEAT's decision to change and change aggressively in the coming years". He said the response from end users during a pre-launch test-marketing was excellent, and the company also had a very positive response when the first consignment of these tyres was exported to India under the Indo-Lanka Free Trade Agreement in April. CEAT's General Manager - Sales and Marketing Ashwin Padukone said the tyres have been manufactured for trucks, container carriers and bowsers with improved rubber compound and a wider centre rib for better initial mileage and a continuous shoulder rib for better re-treatability and performance. "CEAT India has manufactured XL#1 tyres (under a different brand name) since the time it was launched in India 18 months ago and these tyres are now the most popular rib tyres in India, especially because they can withstand tough road conditions," Mr. Padukone added. CEAT has launched a special promotion to coincide with the launch of XL#1. |
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