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| Sunday, 11 January 2004 |
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| News Business Features Editorial
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Discovering the Depth of Marketing "Graduates should not be products of universities, but they must be value generating brands." This was highlighted by Mr. Ragu Raman, the CEO of Linea MAS (pvt) Ltd, at the annual workshop of the department of marketing management of the university of Sri Jayawardenepura, which was held on 28th October 2003, at the university premises with the participation of the Head of the Department Dr. B. N. F. Warnakulasooriya and the lecturers of the department. The third year students of the department of marketing management organized the 5th consecutive annual workshop on "Innovations in Marketing" as an essential requirement of their degree programme, under the guidance of Mr. Maxwell Ranasinghe, Managing Director of M. M. Organization and the course facilitator of Product Management. The theme of this year's was "The Depth". The occasion was graced by some real world genuine marketers. The students were privileged to learn through the experiences of these marketing professionals. Mr. Nishan Nawarathne, the General Manager of Package Care (Pvt) Ltd shared his expertise on "building international relations" with reference to "Dilmah tea". The undergraduates got the opportunity to improve their practical marketing knowledge with the presentation on "Practical Marketing", by Mr. Ragu Raman the CEO of Linea MAS (Pvt) Ltd and Mr. Rajive Meewakkula, Head of brands at Ceylon Tobacco Company delivered a comprehensive speech on "Innovations in FMCG Marketing". Further, the area of "Services Marketing" was elaborated by Mr. Wasantha Fernando, the co-director of ABS. In fact, the audience was able to feel "The depth" of marketing in today's dynamic environment. B.Sc Marketing Management (Special) Degree programme commenced in 1994. Since then it has been leading an exemplary style of living that spells innovation and creativity. The degree programme consists of 4 years of academic studies along with one-year experience in real working environment, under the supervision of particle marketing managers. During the degree programme, the students are entitled to organize workshops, seminars, field studies, simulation games and many other activities, which in turn equip them with excellent skills in planning, organizing and executing of assigned duties and responsibilities. These activities help them to develop interpersonal skills and positive thinking. The objective of this degree programme is to generate initiative, innovative and dynamic graduates that fit with tomorrow's requirements of marketing function. |
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