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| Sunday, 11 April 2004 |
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Business |  |
| News Business Features Editorial
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Lion Ginger Beer launched Coca-Cola Beverages Sri Lanka, keeping pace with the changing beverage needs of Sri Lanka consumers, launched Lion Ginger Beer with a new formula. The launch ceremony which was held at the company's Biyagama plant complex early March was attended by the Company's senior management, sales force, distributors and staff members. The launch started off with blind taste tests that were conducted with the participation of distributors, sales force and employees. The new Lion Ginger Beer was tested against the competitor ginger beer offerings in the market and the new Lion Ginger Beer came out as a clear winner with a 70% preference. The subsequent taste tests which were carried out in urban centres in the country clearly indicate that the Lion Ginger Beer is the preferred choice among consumers. Country Manager Vikas Chawla said "The management of Coca-Cola Beverages Sri Lanka Limited is committed to providing the best quality beverages to the local consumers and the launch of New Lion Ginger Beer demonstrates this. In the past 12 months we have introduced new packs and products to the market that will create a balanced portfolio to meet the needs of Sri Lankan consumers." The Country Manager reiterated the need for continuous evolution of products with the rapid change in market expectations. Introducing the product to the market, Marketing Manager Lakshman Peiris highlighted the uniqueness of the new product. "The New Lion Ginger Beer has a strong Ginger flavour and an after taste. The bite that the New Lion Ginger Beer provides is unmatchable to the other product offerings. This product is the result of research and development that was carried out by the Coca-Cola system over the past two years. Every step of the way we went back to the consumer to ensure that we get a product that is in line with their expectations and clearly superior than competitor offerings." Innovative Products and Packaging are continuous endeavour of the Coca-Cola Company to provide beverages of choice to its consumers and create excitement in the marketplace. Coca-Cola Beverages Sri Lanka Limited also markets Coca-Cola, Fanta, Sprite, Portello, Lion brand soft drinks and mixers. |
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| Editorial | Security Produced by Lake House |
