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| Sunday, 5 December 2004 |
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Business |  |
| News Business Features Editorial
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Delmege in Akuressa Delmege General Equipment (DGE) opened their 5th showroom in Akuressa in the Matara District recently. "We decided to open a showroom in this area due to the fact that it borders the Galle and Matara Districts, both of which have the highest demand for power tools in the Southern region due to the fact that this region is predominantly one where people's livelihood come from woodwork and carpentry" Managing Director Delmege Forsyth and Co. Ltd., Kosala Dissanayake said, speaking at the opening of the new showroom. The main source of income for these districts comes form tea, cinnamon and woodwork, with woodwork being carried out as a cottage industry in Akuressa. "As a result there is a high demand for power tools in this area especially the Dewalt brand for which DGE are the sole agents" Dissanayake said. The Akuressa showroom, in addition to the Black & Decker, Dewalt, Keyang, and Dolmar range of products and power tools, will also have on sale the Nikai range of products which will enable the Company to enter into the consumer electronics market. The Nikai range will include DVD's, VCD's, Washing Machines and Colour TV's while the Deltronic brand will expand its product range to include fans - both ceiling as well as pedestal, as well as gas cookers, in addition to its existing range of electric ovens. "The Dolmar chain saws in particular are in high demand in this area" said Dissanayake who added that with DGE's entry into the white goods market, domestic electronic appliances will now be accessible at competitive prices to a wider spectrum of the general public. DGE's General Manager Jaminda Mendis stressed the fact that the Service aspect was one that was key to DGE's operations. "Other brands in the power tool category have failed to establish market share in the outskirts due to the fact that they ignored the Service aspect, however at DGE' we have a fully operational Service Centre at all our showrooms which is manned by trained staff who can immediately attend to the customers, requirements", Mendis said that in addition to the Service Centre they would also appoint a Service Agent so that customers would be assured of a constant Service back-up. Currently DGE has a total of 250 dealers islandwide who even cover the North and East. |
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