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| Sunday, 13 March 2005 |
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Business |  |
| News Business Features Editorial
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Team spirit secret of Leo Burnette's success by Hiran H.Senewiratne The secret behind the Leo Burnett Solution Inc success was the team spirit and giving staff the opportunity to use their full potential in their task. This notched the number one position, at the recently concluded SLIM Advertising Awards - 2005, Director-Client Services Michael Holsinger said. He said Leo Burnett always combines local understanding and knowledge with a global outlook for their advertising campaigns. This is the uniqueness of the company to achieve this great stride in the industry within five years in operation, he said. Holsinger said that although Leo Burnett being a multinational firm never sought assistance from the global principal to design the work for them, the company kept the fullest confidence in their dedicated staff. He said that Leo Burnett Solution Inc bagged 33 Awards,which included 12 Golds (the highest number of Golds won by any agency this year) at the Awards ceremony. The Agency also marked its dominance by bagging three of the most prestigious awards of the event ie- the print Ad of the year, the Radio Commercial of the year and the Silver award for the campaign of the year for Odel for the second consecutive year. The Gold medals included three each in the print and radio categories and four in the TV category. "We always take local ideas to craft our advertisement to suit global standards. This is a further manifestation of Leo Burnetts worldwide corporate mission of being the international agency with a local outlook," Holsinger said. He said that Leo Burnett Solution Inc is now strong in all three media and this year the company came to the forefront in TV advertising. He said that their success was a result of great ideas and hard work put in by their talented team and the powerful partnership between the client, third party business partners and the agency. He said that they took Cargills Foods and Odel to the limelight in their respective business within a short span of time. |
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