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PharmEvo, an emerging corporate entity in the pharmaceutical industry of Pakistan, recently launched its operations in Sri Lanka with four products for which extensive training was imparted to the entire sales team. Besides this PharmEvo also organised its fourth National Sales conference from September 29 to October 2 at the Galadari Hotel. The theme of the conference was 'Passion to Win - Let's Hit 500 Million.'

The Managing Director of PharmEvo, M.Haroon Qassim said PharmEvo's journey was a real success, as the mission of creating a healthier society is widely recognised and appreciated by a large section of the medical community and pharma industry. He attributed unique marketing strategy, customer service and close monitoring of all activities as the key success factors. He foresees tough competition ahead, but on the basis of tremendous success enjoyed by PharmEvo predicted a bright future. We will continue our focus on training and development and would pursue an aggressive corporate marketing strategy, he said.

Our vision is based on building trust, and in this regard, we must create and earn trust as trust breeds trust.

To do this, we must be competent enough, as their 'survival of the fittest' where there is no place for mediocrity. While building trust, commitment, consistency and compassion should never be forgotten. Speaking on this year's conference theme of "Passion to Win", Qassim said that this year has been declared as "Passion to Win" by PharmEvo. A passion to achieve Rs.500 million sales. We are committed to achieving this milestone and take PharmEvo to the level it deserves.

S.Jamshed Ahmed, lauded the efforts of the sales and marketing team for carving an excellent corporate image of the company, so much so that today, the name PharmEvo derives respect not only from the leading medical community but also from rivals in the pharmaceutical industry.

Following the keynote addresses, the plaques were distributed among Medical Services Officers, Area Managers and Sales Managers who delivered extraordinary performance. The best team and region was given the MD trophy. There were many awards and prizes for excellent performers.

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