10,000 Isuzu D-Max pickups sold in 10 days
Isuzu D-Max pickups were one of the highlights of the Amman Motor
show, held recently in the Jordanian capital.
The D-Max display organised by Isuzu dealer FTC earned a trophy for
the most stunning pickups in the show. FTC used a desert theme for its
stand to emphasize the pickup's superior performance and rugged
dependability in tough driving conditions.
The Isuzu 5th generation pickup, the Isuzu, D-Max sold the first
10,000 units in ten days following its official launch in Thailand.
Combining Isuzu truck manufacturing innovation with the evolution of
pickups to meet global needs and world class standards in the 21st
century, the Isuzu D-Max improves the fuel economy and durability of its
highly renowned predecessors.
Isuzu D-Max underwent extremely harsh testing to ensure the highest
levels of performance and durability.
Isuzu D-Max pickups are available at the Sathosa Motors Ltd.,
showroom at Vauxhall Street, Colombo 2.
Isuzu truck sales double
The sale of brand new Isuzu trucks doubled during the last financial
year (2005-2006) in Sri Lanka.
Comfort for the drivers and the economy of wear and tear are two
remarkable features of the increasing popularity for brand new Isuzu
trucks according to Thilak Gunasekera, Deputy CEO of Sathosa Motors Ltd.
(SML) the sole agent in Sri Lanka for Isuzu Motors.
Sathosa Motors Ltd, Japan Sri Lanka joint project which was converted
to a private sector business venture in the early ninetees has achieved
remarkable success as a commercial venture under the present Japan-Sri
At present SML imports the full range of Isuzu brand new vehicles
mostly from Japan.
S. P. Jayasooriya, Managing Director of SML said that SML gives the
priority for the convenience of its customers. SML handles not only the
imports of the full range of Isuzu vehicles but also the efficient after
sales service and spare parts supplies to the customers.
The present high standard of SML is mainly due to the efficient
management and the well trained employees according to the Managing
Diesel-powered TATA ACE launched
DIMO, one of Sri Lanka's largest automobile companies and TATA
Motors, the flagship company of the TATA group India launched the
diesel-powered mini truck - Tata ACE last week at the Sri Lanka
Exhibition and Convention Centre.
Tata ACE is considered Sri Lanka's first diesel - powered mini truck.
The mini-truck is powered by a small and efficient unique twin cylinder
16bhp IDI 700cc diesel engine.
Suitable for rural and urban use, the Tata ACE has the ability to
carry a variety of payloads and has the agility to navigate narrow
by-lanes with its turning radius of 4.3 metres.
carries a 36000-km/ 12 month warranty on the vehicle, and is backed
by comprehensive spares and service network. An extensive network of 50
additional TATA Service Stations and TATA Service Facilities has been
set up across the country to cater to customers of TATA Commercial
The TATA ACE is a high performance, low maintenance, safe and
reliable mini-truck with sporty car-like features to ensure comfort in
ride and handling. It has an ergonomically designed, all-steel cabin,
including elegant two-toned seats, clear instrument cluster, utility
trays, magazine pockets, twin-blade, twin-speed wipers and combination
switches. The conveniently positioned gearshift lever and parking break
enhance comfort in ride and handling.
The TATA ACE meets all safety norms-including frontal crash, roof
crush and rear wall strength. To ensure the safety of the driver and
co-driver, seat belts are standard fitment. Disc and drum breaks in the
front and rear respectively ensure high performance in sudden braking
while the large windscreen and rear window allows for higher level of
vision and clarity. All these features come coupled with the economy of
diesel and very good mileage.
Since its launch in India, in May 2005, the TATA ACE - which is also
India's first mini-truck - has received stupendous response from
customers and has created a new category in the Indian commercial
In a short span of 10 months, TATA ACE has witnessed sales of about
30,000 vehicles. Even in Sri Lanka, 250 units have been pre sold, even
before the launch. To cater to the huge demand, TATA Motors is expanding
the production capacity of the Tata ACE.
TATA Motors, the flagship company of the TATA Group, is India's
largest automobile company, with a revenue of US $ 4.7 billion in
2004-05. With over three million TATA vehicles plying in India, it is
the leader by far in commercial vehicles and the second largest in
It is also the world's fifth largest medium and heavy truck
manufacturer and the second largest medium and heavy bus manufacturer.
TATA cars, buses and trucks are already being marketed in several
countries in Europe, Africa, the Middle East, South Asia and South East
Asia and in Australia.
The company acquired the Daewoo Commercial Vehicles Company, Korea's
second largest truck maker, in 2004. In 2005, it acquired a 21% stake in
Hispano Carrocera, the reputed Spanish bus and coach manufacturer. TATA
vehicles have been on Sri Lanka's roads since 1961 and over 25,000 TATA
vehicles run on the roads.
DIMO (Deisel and Motor Engineering Co.
DIMO is one of Sri Lanka's largest and most respected automobile
companies with a revenue of Rs. 7.9 billion (2004-05). The company has a
state-of-the-art commercial vehicle workshop at Siyambalape with 39 bays
to service TATA commercial vehicles.
A fully equipped training centre at Siyambalape organises free
training programs for mechanics and drivers. DIMO also has a dedicated
TATA car workshop in Colombo.
The company has two dedicated 24-hour road assistance vehicles to
provide on-site relief in the event of a vehicle breakdown.
Maruti Suzuki achieves top rating
Maruti Suzuki has been selected as the No-1 brand new vehicle with
regard to customer satisfaction in India. This is the sixth consecutive
year Maruti Suzuki has achieved this prestigious ranking. Maruti Suzuki
is also Sri Lanka's No-1 brand new vehicle for the third consecutive
year recording the highest sales from 2003, to 2005.
The study named J. D. Power Asia Pacific 2005 India Customer
Satisfaction Index Study assesses customer satisfaction on 42 attributes
grouped into seven main categories, which are problems experienced,
service quality, user-friendly service, service advisor, service
initiation, service delivery and in-service experience.
Mohit Arora, India Director at J. D. Power Asia Pacific, said "Maruti
Suzuki's overall strength lies in building an organisation that is
sharply focused on the voice of the customer. Maruti's consistent
performance over the past several years has resulted in a steady
increase in the percentage of its customers who say they intend to
remain loyal to the brand".
Jagdish Khattar, Managing Director of Maruti Udyog Ltd., said,
"Achieving the top rating in this sixth year is as special to me as it
was when we achieved it first in year 2000. Maruti had the right
products for India, with reliable quality, low cost, top performance and
so on. What else could we offer? It was then that we decided to focus on
Caring for the customer, thinking from his and her point of view,
building transparency in our interactions, orienting ourselves to face
the customer's needs and concerns rather than the other way round. As we
pause to celebrate this achievement, we have to continue defining new
benchmarks in customer satisfaction", he said.
The study examines the satisfaction of new vehicle buyers with the
authorised service experience at 12 to 18 months of ownership. More than
4,200 owners of 33 different vehicle models participated in the study.
Customer satisfaction in the service support for Maruti Suzuki
vehicles in Sri Lanka is no less with Maruti Suzuki being selected as
Sri Lanka's No-1 brand new vehicle for three consecutive years.
A main part of the credit for it should go to Associated Motorways
Limited, the local agents for Maruti Suzuki in Sri Lanka.
A spokesperson for AMW said that the loyalty of Suzuki-Maruti
customers to the brand was one of the key strengths in today's market
where customer loyalty is earned with difficulty. Service support and
honest caring by our dedicated service staff has created a kind of
family bonding, he said, adding that this is the prime reason for Maruti
Suzuki to emerge as the highest selling brand of new vehicles in Sri
In pursuit of service excellence, Associated Motorways has invested
heavily in providing custom designed showrooms for Suzuki-Maruti brands,
adding service strength and availability ex-stock to establish a
domineering presence in the market. The company has already commenced
investing in setting up showrooms in the provincial capitals. The new
branch in Kurunegala to be opened soon is the first of several planned
for the future.
Ceygra motorcycles increasing popularity
200cc and 125cc motorcycles specially made for the European market
will be available in the near future at CEYGRA Sikifu showrooms
islandwide. CEYGRA-Sikifu motorcycles were introduced to the Sri Lankan
market six months ago by Ceylinco Grameen Automobiles (Pvt) Ltd.
125cc Ceygra City, Ceygra Swat, Ceygra Panther and 110cc Ceygra Hardy
are available at Ceylinco Grameen Centres in all districts.
According to the Marketing Director of Ceylinco Grameen Automobiles
Ceygra Hardy 110 motorcycles are the best selling motorcycle among
self-employed Grameen members.
Ceylinco Grameen set up six years ago to serve the poorest segment of
people in Sri Lanka amounts to 20 per cent of the population.
At present under the Grameen scheme 250,000 self-employed women are
in the agriculture, micro industry and fishery sectors.
When they need a motorcycle, tractor or a car, Ceylinco Grameen
Automobiles offer their services to them, the Marketing Manager said. "A
durable, quality product at a reasonable price is the Grameen
The motorcycles are sold to Grameen members without collateral and
even without a down payment. Ceygra Sikifu motorcycles are popular among
private and public sector organisations as well as among individuals due
to their competitive prices and the high quality of product.
The assembling plant of Grameen automobiles operates at Panadura
under the strict supervision of foreign trained technicians.
Special events welcome
The Biz Motors special feature page for automobiles is published
every second Sunday of the month in the Sunday Observer. Information,
news and photographs of special events in the automobile sector are
Please send all correspondence to:
Sunday Observer Business (LSAW),
D. R. Wijewardene Mawatha,
T.P. 071-4007528 and 011-2384726.
Email - [email protected]