Shihan Mihiranga - Brand Ambassador for Smart 5

Novelty and wide appeal are the core focus areas of Mobitel Smart 5 and brand Ambassador for Smart 5 - Shihan Mihiranga - a rising super star in Sri Lanka is symbolic of those core focus areas, said Sri Lanka Telecom Mobitel's CEO, Suren J. Amarasekera.

Shihan Mihiranga is the new Brand Ambassador for Smart 5 sub-brand of Sri Lanka Telecom Mobitel. The introduction took place on Tuesday at the Cinnamon Grand hotel.

Amarasekera said that the selection of Shihan Mihiranga, a long-standing and loyal customer of Sri Lanka Telecom Mobitel reflects the company's gratitude and appreciation towards him while also highlighting the customer centered relationship of Sri Lanka Telecom Mobitel's brand building efforts.

Shihan is an emblematic example of the company's innate commitment to cater to the Sri Lankan youth and thus best showcases the image of our company with the consumer especially after the launch of the revolutionary Smart 5 prepaid package a couple of months ago", Amarasekera said.

Commenting on the appointment of the new Brand Ambassador, Sri Lanka Telecom's and Mobitel's Chairman, Anil J. Obeysekere, PC said that Shihan's popularity and presence in the minds of many Sri Lankans makes him a timely and opportune choice made by Mobitel to be representative of the Brand.

He also reiterated that Shihan's popularity in a truly Sri Lankan context further heightens his identity as an iconic representation of Smart 5 which is made available by the national GSM network.

Sri Lanka Telecom Mobitel's selection of Shihan Mihiranga as Brand Ambassador for Smart 5 is evidence of Mobitel's representation as a true Sri Lankan company and also of its pledge of relating to the youth of Sri Lanka. Shihan's rise to stardom through his increasing popularity has won the hearts of many Sri Lankans, especially the youth of Sri Lanka, making him the most appropriate figure to be associated with the Smart 5 brand name.

Shuhei Anan, CEO, Sri Lanka Telecom and Nalin Perera, Chief Marketing Officer - Sri Lanka Telecom Mobitel were also present.

(LSAW)