Grey aligns marketing communication services under G2

As the world of communications redefines itself Grey has moved swiftly align its network of global specialised marketing services in direct marketing, branding and design, interactive, promotional, trade, and shopper marketing under the G2 brand. With 86 offices extending across 42 countries, G2 will be headquartered in New York under the management of Global Chairman and CEO, Joe Celia.

Celia said, "This is the next phase in our continuing strategy for building global, best-in-class specialized marketing capabilities. We've been developing our expertise in these disciplines for over 20 years, and in 2002 we set up a global management structure for this group to provide a more synchronised offer to clients. Today we are taking the next step and aligning our portfolio of leading agencies under the G2 brand." Celia said, "Bringing this group under a unified global brand enables us to field a combined offer, unique to our range of capabilities."

"While mass media advertising remains the most powerful way to generate consumer awareness and brand consideration, we are finding that in today's increasingly competitive marketplace clients are seeking deeper and more interactive communication solutions for their brands," said Celia. "The G2 group of companies is dedicated to what we call 'Activation Marketing.' Every communication solution that we deliver is designed to create some level of action or interaction with the consumer. That is the thread that holds us together and that is our single focus."

"In addition, a unified G2 network means we are better positioned for seamless integration with our sister company, Grey Worldwide, and their best-in-class advertising practice when clients are looking for a total communication solution, but can also work independently with clients when necessary," Celia said.

"This alignment helps our network collaborate more closely - both regionally and globally - to develop multidisciplinary brand communication solutions for clients, enabling us to share innovative resources and tools, and leverage our collective expertise more effectively."