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Big demand for MD products in export market

MD fruit cordials and jams produced by Lanka Canneries Ltd have earned a prestigious name in the export market.

MD products are exported to 32 countries including Australia, Canada, USA, UK, Italy, Middle East, India and the Maldives. Exports increased by 27 percent this year compared to the last year.

Lanka Canneries Ltd., a leading private sector fruit and vegetable processing company purchases 3,300 tonnes of fruit including 1,000 tonnes of pineapple from over 300 local suppliers annually.

According to a spokesman Lanka Canneries Ltd., buys only high quality mature fruits for their production.

The state-of-the-art food processing factories of Lanka Canneries are at Narahenpita and Attanagalla. Under the highly qualified trained food technologists and technicians the factories produce 120 MD products.

The speciality of MD products is that they are made from natural fruit and vegetables. MD products include fruit cordials, fruit jams, chillies and tomato sauce, fruit pieces, canned fruit and vegetable curries.

Marketing Manager of Lanka Canneries Ltd., Ajith Sirisena said MD products have a big demand in Sri Lanka as well as in the foreign market.

The recently introduced MD Necta drinks in glass bottles are highly nutritious since they are pure juice from natural Sri Lankan fruits.

He said MD Necta and all other MD products are available in supermarkets and leading shops islandwide.

There is a big demand for passion fruit cordial in the export market, specially in the European market. Low sugar jam and Diabetic jam have a big demand in the Indian market.

Lanka Canneries produces canned curries using Sri Lankan vegetables such as Jak, Cadju Del, Keselmuha, Kohila, Kos Ata, and Innala exclusively for the export market. MD jams and cordials, canned curries and sauces are available in leading supermarkets all over the world.

Recently Sweden placed an order for MD Tomato sauce joining the export marketing network. During the first world war in 1930 the Sri Lankan government faced a severe food shortage specially for British soldiers who were stationed here.

As a solution under the leadership of R. H. Baset the food supplies and marketing Department was set up.

The local fruit jam processing factory was established at Narahenpita by R. H. Baset and that was the birth of the present MD Factory.

As part of the privatisation program in the 1990s the ownership of the fruit processing factories of the marketing department was given to the present managing company.

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