Xerox relaunches Office Automation products

Xerox, a fortune 500 US technology company re-launched its Office Automation (OA) products here to recapture the market by 2008. Xesol (Pvt) Ltd, an associated company of the Alliance Group represents Xerox in Sri Lanka.

Xerox General Manager, South Asia Operations, Y.S. Bisht told the media that Xerox will be one of the top three OA brands in Sri Lanka by 2008. Xerox has been a popular OA brand in Sri Lanka for the past 30 years.

Xerox, a world renowned OA brand operates in 160 countries. Xerox which holds 40% market share in Asia and 60% market share in India is the No. 1 brand in colour printing, Bisht said. Bisht expects the Sri Lankan market to expand simultaneously with its Asian market.

Xerox has created a niche for itself in the laser printer segment. Xerox is also in the ICT industry and is associated with brands such as IBM, Dell, Fujitsu and Sun.

CEO of Xesol, Dennis De Costa said that his company is committed to make Xerox the number one brand in the OA industry in Sri Lanka. We offer the most innovative technology at the lowest cost of ownership and the superior after sales service in the industry, he said.

Xerox offers the full gamut of office and commercial printing equipment, document management solutions and consultation service.

Bisht said Xerox printers and multi-functional devices are 30% more productive than other products in the market. The Xerox document reproduction equipment ranges from 17ppm -495ppm. It is the most advanced technology and the widest portfolio available from a single brand. Xerox provides the largest colour and black and white production printers with variable data printing facility. These machines can be used for bill printing purposes of telephone, electricity companies.

"Xerox Free Flow" and "Xerox Docushare" are two effective document management software products. The software manages documents of any organisation across the board in terms of record management, content management and work flow management.

This technology can be used in all organisations to increase their productivity, De Costa said. (GW)