Cross Cultural Understanding
Terminology within the cross cultural communications field can
sometimes be baffling to those reading the literature, websites or
promotional material. Many ask what is the difference between
'intercultural' and 'cross cultural'? What is 'cross cultural awareness'
as opposed to 'cross cultural knowledge' or, are 'cultural sensitivity'
and 'cultural competence' the same thing?
With a view to clarifying some of the above mentioned terminology,
this article will examine terms used in relation to building cross
cultural understanding within the business world.
Cross cultural understanding simply refers to the basic ability of
people within business to recognise, interpret and correctly react to
people, incidences or situations that are open to misunderstanding due
to cultural differences. The fundamental intention of cross cultural
training is to equip the learner(s) with the appropriate skills to
attain cross cultural understanding.
Once the foundations of cross cultural understanding have been laid,
the learner(s), either through continued training or experiences within
the workplace, gradually attains a more acute appreciation of cultural
differences. The different types of appreciation are cross cultural
knowledge, cross cultural awareness, cross cultural sensitivity and
cross cultural competence. Although all the terms may appear similar in
meaning, subtle differences exist between them.
'Cross Cultural Knowledge' is critical to basic cross cultural
understanding. Without it cross cultural appreciation cannot take place.
It refers to a surface level familiarization with cultural
characteristics, values, beliefs and behaviours.
'Cross Cultural Awareness' develops from cross cultural knowledge as
the learner understands and appreciates a culture internally. This may
also be accompanied by changes within the learner's behaviour and
attitudes such as a greater flexibility and openness.
'Cross Cultural Sensitivity' is a natural by-product of awareness and
refers to an ability to read into situations, contexts and behaviours
that are culturally rooted and be able to react to them appropriately.
An suitable response necessitates that the actor no longer carries
his/her own culturally determined interpretations of the situation or
behaviour (i.e. good/ bad, right/ wrong) which can only be nurtured
through both cross cultural knowledge and awareness.
'Cross Cultural Competence' is and should be the aim of all those
dealing with multicultural clients, customers or colleagues.
'Competence' is the final stage of cross cultural understanding and
signifies the actor's ability to work effectively across cultures.
Cross cultural competency is beyond knowledge, awareness and
sensitivity in that it is the digestion, integration and transformation
of all the skills and information acquired through them, applied to
create cultural synergy within the workplace. |