Odel goes for Rs. 1 b expansion program

Odel, Sri Lanka's only department store will invest one billion rupees on a massive expansion program. Once the expansion is completed the floor area will be 100,000 square feet together with the car park.

Chief Operating Officer Arjuna Samaratunge said that the concept has been finalised and the designs are being done at present by HMKM of UK, the designing architects. He said the architects have worked with Selfridges and Harrods of UK. Since it is not just another building the designing phase will take quite some time to finish, and we are hoping to start work by mid 2007. Land Management Services will implement the project, he said.

With Christmas round the corner Odel launched its Christmas 2006 campaign, entitled "Red". The campaign showcases bursts of fiery Passion, Lust and Desire within the classic, mysterious facade of black and white.

Odel continues to set the standard among fashion retailers with their groundbreaking creation and execution of this exuberant theme translated across a range of communication media, including the billboards, press ads and calendar postcards that serve to heighten anticipation levels among eager customers.

The flagship store is well adorned with traditional Christmas decorations and each ornament is adapted to incorporate the colours and ideas of the main theme, making it a truly "Red" Christmas.