Crysbro invests in Cryovac packaging

Crysbro, Sri Lanka's leading poultry processor, launched their new packing concept, Cryovac Packaging at a ceremony in Colombo. Crysbro has extended their product value by tying up with world renowned Cryovac Packaging to achieve enhanced consumer appeal.

Cryovac packaging will reinforce Crysbro as the leader in the poultry market. This style of packaging assists in improving food hygiene, processing and manufacturing efficiencies as well as better consumer presentation.

Cryovac shrink bags are made of special permeable material formulation and are designed specially for fresh poultry to avoid hydrogen sulphide accumulation which would result in off odour. These shrink wrap vacuum packages offer minimal free moisture and is leak proof which in turn maintains weight loss thereby giving the consumer more value for money.

Crysbro is also the only company and the first in Sri Lanka to offer chicken packed in four different sizes and price marked according to size and weight.

Since 1972, Crysbro has been raising chickens in a lush upcountry environment under the strictest guidelines. Crysbro is the only poultry processor in Sri Lanka to receive ISO 14001- environmentally safe and BRC (British Consortium Certification) certification. In addition, Crysbro has also been awarded ISO 9001, HACCP- ISO 22000 and two certifications for Halal.

"We have complex requirements and very demanding conditions, and therefore, we are proud of our accomplishment and these awards," said Mohamed Imtiaz, Chairman of Crysbro. "Our Halal certifications are especially important as our consumers are our main focus for attention and consideration."