Renuka - the innovative coconut brand
Renuka Agrifoods Ltd. was the first runner-up in the category of
"Most Innovative Product" category for their pre-cooked coconut curry
range at the recently concluded Pro foods/Pro Pack exhibition organised
by the Sri Lanka Food Processors' Association at the BMICH.
Judged in three district divisions including food manufacturers, food
service professionals and packaging, the competition included categories
ranging from most innovative products to best packaging, food shows to
general marketing programs and internal sales initiative programs.
"The response from the local consumer for Renuka Agrifoods products.
particularly, coconut curry is absolutely encouraging and we have
decided to expand our range of value added coconut products to the
market, the reality is that the majority of new introductions fall under
the "me, too" category, with the market experience for nearly two
decades.
Renuka Agrifoods Ltd., is regarded as one of the pioneers in
manufacturing of "value added coconut products" in Sri Lanka and their
products are currently selling in 52 countries. In October, 2006 Renuka
Agrifoods launched their coconut milk powder and coconut milk in the
local market with the aim of helping the industry by way of educating
the Sri Lankan consumer on the "domestic wastage" of coconuts and
advantages of using coconut milk powder as a substitute for domestically
abstracted (skewed) coconut milk.
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