Ceylinco Life felicitates Murali
Test cricket's leading wicket taker of all time Muttiah Muralitharan
has been felicitated by his life insurance partner Ceylinco Life on
achieving this historic milestone.
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Muttiah Muralitharan receives Ceylinco Life’s congratulatory
plaque from Ceylinco Life’s Executive Director R. Renganathan
while directors and senior staff of Ceylinco Life and
Muralitharan’s Manager Kushil Gunasekera look on. |
Murali, an ambassador for Ceylinco Life's campaign to create greater
awareness in Sri Lanka about the value and need for life insurance, was
presented with a congratulatory plaque by the company recently.
"Murali's image as a great sportsman and family man has helped us
promote life insurance as an essential safety net for families," said
Ceylinco Life's Chief Executive Director R. Renganathan.
"By becoming the highest wicket taker in test cricket, he has also
given Sri Lankans something to be proud about, and it gives us great
pleasure to have Murali on our team."
Ceylinco Life's 'Life, Love, Protection' campaign is designed to
build better understanding at a generic level, of the need for and value
of life insurance, rather than to promote specific insurance products.
Studies by Ceylinco Life reveal that one of the causes for the
relatively low penetration of life insurance in the local market is a
lack of understanding of the rationale for these products. |
