Colombo Fashion Week 2008
After
two successful shows in the last three years, Colombo Fashion Week, with
each outdoing the last, is this year adding a day to its former two day
weekend format. The Colombo Fashion Week in 2008 rolls out its three
year plan that also adds a business and commercial dimension to its
original format.
The Colombo Fashion Week will be held on January 27 to 29 with
fifteen fashion shows in three days at the Taj Samudra which is the host
hotel for the event.
In 2008, the world's local bank, HSBC will be the title sponsor and
the event will be called HSBC Colombo Fashion Week. Also for the first
time this year, the organizers will be working closely with Joint
Apparel Association Forum (JAAF) the apex body of the industry, whose
membership represents the Apparel manufacturers in Sri Lanka and the
lifestyle brand ODEL.
The Colombo Fashion Week will showcase established Sri Lankan
designers, like Yolande Aluvihare, Sonali White, Darshi Keertisena, and
Middle Finger along with four new Sri Lankan labels by young Sri Lanka
designers. Along with the Sri Lankan designers, there will be three
designers from India, one each from Bangladesh, Pakistan and Italy.
"Key objective of this initiative is to uplift the Sri Lankan Fashion
design industry by providing opportunities for new designers and bring
about freshness in the industry. This can be achieved through regular
interaction and exposure with important regional designers." Says Ajai
Singh, organizer and founder of the Colombo Fashion Week.
All invited designers are well respected and have had varying levels
of international exposure including important fashion weeks.
The young designers will therefore provide an interesting contrast by
reflecting this growing aspiration for the creative to excel and provide
an important opportunity to learn from others' experiences and start
their own in the field.
"With this international scope and recognition, the aim of the show
is to strengthen the importance and sensitivity of fashion design to the
apparel industry and the opportunities for successful fashion designers.
With this rise in the creative fields all over the world, it should only
alow for improved aspirations of young designers from all backgrounds in
Sri Lanka with a realistic possibility of having a career in fashion
design." adds Singh.
Fashion weeks around the world are by far the most glamorous business
meetings in the world. This is where designers showcase new designs,
manufacturers get orders, and the media communicates and consequently
form trends to consumers around the world all leading to demand.
"For Colombo Fashion Week to become an important regional event, it
is essential for the apparel manufactures to realise the benefits they
can derive from such an event where international media has shown
interest. This will also help the industry which is facing strong
competition in the region to reflect a strong international image in the
media.
Established Sri Lanka designers need to raise their game, target
other markets and encourage younger designers to bloom and see the scope
which can be." Says Singh The Colombo Fashion Week will be covered by
international fashion media like Cosmopolitan, Vogue, Elle, and Femina
as well as prominent local media.
Colombo Fashion Week 2008 is an event aiming to promote serious
fashion design not merely for entertainment value. The show is open to
invites only.
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