Lankans launch Marketing Book in India

Veteran Marketer Dr. Ranjan Madanayake, a Senior Member and General Manager Education and Marketing of the Sri Lanka Institute of Marketing together with co-authors Dr. Upali Mahanama, a Founder Member of the Sri Lanka Institute of Marketing and International Trainer and Marketing Consultant, and Dr. Meenu Gupta, Director, Rajiv Academy of Technology and Management - RATM, Mathura, India launched their book on Marketing titled Marketing Skills in Management published by a leading international publisher Excel Books, Delhi. It was launched recently at an International Conference conducted by RATM, Mathura, India, a leading institution in Uttar Pradesh affiliated to Dr. B. R. Ambedkar University of Agra and UP University of Lucknow.

The book covers the aspects of delivering value and provides the practitioner and the student an indepth insight into marketing skills.

This is the first time that Sri Lankans have launched a Marketing Book in India. Dr. Madanayake is also the author of Strategic Marketing Plan.