Lankans launch Marketing Book in India
Veteran Marketer Dr. Ranjan Madanayake, a Senior Member and General
Manager Education and Marketing of the Sri Lanka Institute of Marketing
together with co-authors Dr. Upali Mahanama, a Founder Member of the Sri
Lanka Institute of Marketing and International Trainer and Marketing
Consultant, and Dr. Meenu Gupta, Director, Rajiv Academy of Technology
and Management - RATM, Mathura, India launched their book on Marketing
titled Marketing Skills in Management published by a leading
international publisher Excel Books, Delhi. It was launched recently at
an International Conference conducted by RATM, Mathura, India, a leading
institution in Uttar Pradesh affiliated to Dr. B. R. Ambedkar University
of Agra and UP University of Lucknow.
The book covers the aspects of delivering value and provides the
practitioner and the student an indepth insight into marketing skills.
This is the first time that Sri Lankans have launched a Marketing
Book in India. Dr. Madanayake is also the author of Strategic Marketing
Plan. |