More colours to SLT’s rainbow pages

Sri Lanka Telecom (SLT) last week added more colours to its rainbow pages in its new directory strengthening it as a separate business line.

SLT Publications (Pvt) Ltd, a fully owned subsidiary of SLT is now handling the directory business as a separate venture and sees it as a growing business area.

SLT Chairperson Mrs. Leisha De Silva Chandrasena said that since the telecom business around the globe has become competitive all telecom operators are at new business models, innovative services and technology to differentiate themselves from the competition.

“All operators have started refocusing on their core businesses. The related support services, supply chain and complimentary businesses were separated to gain operational advantages and productivity gains” she said explaining the rationale behind forming the new subsidiary for the directory business.

Directory services is one of our non core businesses and the department popular as rainbow pages will operate under SLT publications, she said.

General Manager of SLT Publications L.P.M.Balapitiya said that the new entity will focus on a broader market segment going beyond SLT telephone users and cover all telephone users in the country which is around ten million.

Publishing the annual directory is a mandatory requirement under the Telecommunications Regulatory Act.

Therefore, the directory reaches all nooks and corners of the country and has become the country’s most popular classified business directory with 20,000 classified business listing and advertisements spread over 100 product service classifications.

The new directory has crossed all boundaries, Balapitiya said.

GW