Nations Trust Bank unveils new identity

Nations Trust Bank PLC has unveiled its new brand identity ushering a new image and a new brand identity. Chairman of Nations Trust Bank PLC Ajit Gunawardene unveiled the new corporate identity at a ceremony at the Head Office Branch at Union Place.

Gunawardene said, "This rebranding exercise is only one of the initiatives which the Bank will implement as part of the strategic plan which was approved by the Board at the end of last year. We have now got all the elements in place and look forward to the next phase of growth and increased profitability in the coming years".

Director/CEO Zulfiqar Zavahir, said, "The Nations Trust Bank brand mark is of central importance to our identity going forward. It is the principal means we have to communicate our brand name, personality and values. We are pleased to present to our customers, shareholders, staff and the public a new stance and a heightened level in delivering a differentiated solution that is indelibly intertwined with the core-essence and values of the brand."

The new identity represents the core values of flexibility, simplicity of being responsive and innovative - all of which are values espoused by the organisation in delivering a higher level of service to customers.

The logo further symbolises this process of engagement as it proceeds with asymmetrical motion towards its conclusion. In its non-linearity, it is a dynamic and living mark-almost a physical reminder of how the Bank can touch the lives of our customers in a genuine, meaningful manner.

"The unveiling of the new brand comes at an opportune moment," said Zavahir. "We are poised to usher in a new level of convenience and services targeted specifically at our customers that will be launched in the months to follow, he said.