Delmege Distributors felicitates sales team

Delmege Distributors, a subsidiary of the Delmege Forsyth Group of Companies and one of Sri Lanka’s leaders in the marketing of branded packaged food products, specialising in retail and wholesale distribution and brand marketing, felicitated their entire sales team at a ceremony at the Trans Asia Hotel recently.

Nine Awards were presented including the coveted Chairman’s Trophy for the most outstanding sales representative of the year which was won by J. A. Upul Sampath of Hingurakgoda.

The Most Outstanding Nominated Dealer for 2007/2008 was Keerthi Stores of Ja-ela, while the award for the Best Team went to the team from the South.

Delmege Distributors with an expertise developed over several decades has an islandwide distributor network servicing different channels such as traditional trade, modern trade, food service, as well as non-conventional channels such as cinemas and clubs.

CEO Delmege Distributors, Dinesh Nalliah said that during the past year the company had exceeded top as well as bottom line objectives. He said that significant steps had been taken to strengthen the Delmege portfolio by launching YoYO and the Lotte confectionery range as well as Ace bubble gum, while the Motha range was extended by introducing the Mango Faluda mix.

“In the canned fish segment Delmege Distributors strengthened their position by consolidating distribution in the retail and wholesale channels and sourcing smaller size tins from Thailand. Motha continues to dominate the dessert category with a market share of almost 80%.

Delmege Supiri Soy too grew at a healthy rate, while the focused effort on developing the Delmege brand portfolio generated excellent results, with this actually contributing to the major portion of the Company’s turnover”.

Nalliah said that whilst the year 2007/2008 was a rewarding one for the Company, 2008/2009 would be a challenging one.

“In terms of new business the year 2008/2009 will see the company entering some new high growth categories. We have already added Lotte Dynamic Energy Drinks and YoYo jumbo peanuts to our portfolio within the first quarter of 2008/2009.

Delmege Distributors has established itself as one of the most reputable and efficient FMCG distributors and we are indeed proud of our achievements which are the result of a concerted team effort”.