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Sunday, 5 October 2008

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Orange Electric - a Business Superbrand

Orange Electric was recognised again for its excellence and business standing. Among the many accolades bestowed in the past the most recent is the awarding of the Business Super brand status by Super brands International.


Orange Electric Managing Director Kushan Kodituwakku (centre) receives the award from Chief Operating Officer Steve Dodson, Superbrand International flanked by Ms. Sharmila Cassim, Director Marketing Superbrands Lanka.

The award is given in recognition of brands that have established the finest reputation in the field and offers customers emotional and/or tangible advantage over competitors which customers want, recognise and are confident about investing in.

Selected by an independent jury of eminent personnel in the business arena Orange Electric was recognised as a successful brand in the electrical accessories market for its switches and sockets, lighting (bulbs) and cables where the brand commands leadership positions.

Orange Electric manufactures world-class electrical accessories locally to international standards. All Orange Electric products are subject to stringent quality tests that have inspired consumer faith in the brand for lasting quality, safety and innovation. With an experience of manufacturing electrical accessories spanning 20 years and over 200 million switches and sockets, Orange Electric has earned a reputation locally and internationally and takes pride in building a global Sri Lankan brand.

Harnessing the local engineering talent to produce world-class products, the brand takes pride in showcasing this inherent engineering expertise globally.

In recognition of this pursuit the brand was awarded the silver award by the National Chamber of Exporters in the extra large industrial category and the National Sooriya Sinha Award from the Mawbima Lanka Foundation for quality local products in 2007.

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