Shot in the arm for king coconut water
The Ministry of Coconut Development will promote King Coconut water
in an environment where the inclination is for artificial coloured
drinks. The primary objective of this plan is to get people to use the
national drink King Coconut in a bigger way, said Chairman, Coconut
Development Authority (CDA) D.J.U. Purasinghe.
He said the consumption of King Coconut water without any artificial
chemical additives is always good for health and it will also help
retain millions of rupees in foreign exchange for the country otherwise
drawn by multi-national companies.
Purasinghe said that most people today are used to drinking
artificial beverages. These are not good for health. However, there are
no such problems in King Coconut water as it is a natural drink. It is
free of artificial colouring or chemicals. Moreover, King Coconut is a
local drink; our forefathers drank King Coconut in the past. This is an
attempt to popularise King Coconut among the youth, and also impart the
value of King Coconut to the present generation.
The CDA plans to provide carts for the sale of King Coconut, with
special tricycles. This will be more attractive to people as opposed to
the earlier sellers who tied King Coconuts on to the luggage of a
tricycle.
A special tricycle will be given for the purpose, and all assistance
for the seller is available in the tricycle. King Coconut sellers near
hospitals and bus stands will be provided with colourful umbrellas and a
counter.
The CDA plans to give King Coconut sellers a professional value. Also
through these measures people will be provided a good, tastier drink in
a hygienic manner. We are taking all these measures to promote King
Coconut as a healthy drink among people.
“We will also advertise the King Coconut drink in the populated areas
to make people drink King Coconut. Through these advertisements we will
impart knowledge on the value of King Coconut.
Action will also be taken to popularise this drink among
schoolchildren and university students. In addition we will also promote
it among tourists as they like to taste natural drinks food items. King
coconut will be made available near tourist hotels.
The CDA will also take steps to improve the living conditions of the
people employed in this sector, said the Chairman.
He said that Sri Lanka’s national crop production is inadequate or
insufficient for the country’s requirement. In a situation of this
nature young coconut usage is not appropriate.
For domestic consumption the requirement is around 1,900 mln., nuts
annually.
The annual requirement for coconut oil is around 1,300 mln., nuts.
The total annual requirement of coconut is around 3,200 mln nuts.
These figures are sans export industry figures. As a whole we need
around 4,000 mln nuts per annum, but the present annual nut production
is around 2,700 to 2,800 mln.
King coconut is cultivated in 14,889 hectares, in terms of the tree
it is around 2.2 mln. An average of 450 mln nuts of King coconut
production is obtained per annum. SG |