Kohler investments to focus on customer behaviour

Kohler will focus on customer behaviour when investing during its first few years of operations in Sri Lanka, said Managing Director, Kohler Co., Sharad Mathur.

He was addressing a ceremony to inaugurate the company's entry into Sri Lanka's interior design market on Tuesday.

Mathur said Kohler decided to foray into the Sri Lankan market due to the growth in the sanitaryware market.

The booming real estate industry and the growing upscale consumer market in the country are opportunities for the company to compete in the industry. Referring to competition, he said Kohler products and services are based on quality, design and innovation. The advertising of the wide range of products and the attraction to the showroom designs has placed the company ahead of others in the industry.

Director, Abans Ltd., Tito Pestonjee said that Abans is proud to be associated with a global leader in sanitaryware. Kohler's range of products will be sought after for the hospitality, healthcare and other major industries.

Sri Lanka Representative, R. D. Zoyza said it has been Kohler's tradition to be innovative and offer quality products at competitive prices. Kohler will market its products from France and the US in Sri Lanka.

Kohler, founded in Kohler, Wisconsin in the United States in 1873 is one of America's oldest and largest companies. Today the company is a global leader in the manufacture of kitchen and bathroom products, engines, generators, cabinetry, tile and home interiors.

The company has over 30,000 associates in six continents and operates plants in 49 locations across the globe. Kohler opened its exclusive showroom in Colombo. LF