Little Lion Associates invests Rs 135m to increase productivity
by Jayampathy JAYASINGHE
jj@sunday observer.lk
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Chairman Maliban Group of Companies A.G. Ratnapala Samaraweera
presents the All Island Best Distributor award to Piyamal Silva
of Ranmal Enterprises, Nuwara Eliya at the Little Lion Dealers’
Convention at the Trans Asia Hotel recently.
Pic by Kavindra Perera.
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Little Lion Associates (Pvt) Ltd has invested Rs 135 million to
increase productivity by 350 metric tonnes to meet the increased demand
in the local market. Little Lion Associate is a sister company of the
Maliban Group of companies.
Little Lion Associate's General Manager D.W. Wijerarane said the
company commenced operations in 1970 with an initial capital of Rs 5000.
"We have moved into the third slot of the local cake and cookie market
during the past three decades.
He was addressing the Annual Dealer Convention 2006/2007 held in
Colombo recently.
Consultant, R.A. Jayaweera of the Maliban Group's said a further
investment will be made to increase productivity to meet the present
demand.
The company's policy right along has been to manufacture quality
goods at an affordable price. He said the sale of Little Lion products
has increased despite the global economic down turn. Production has
increased by 10 per cent to meet the overall demand.
"We were able to increase our sales volume by increasing the number
of sales agents from eight to fifty during the past few years.
We plan to extend our sales outlets by increasing the number from
33,000 to 45,000 during the next few years."
Little Lion's newest products are milky cookie and a biscuit with a
Karuthakolumban flavour.
Deputy General Manager Suriyakumara said their wafers were the lowest
priced ones in the market.
"The Swiss Roll has been reintroduced to the market," he said.
The Chairman of the Maliban Group, A.G. Ratnapala Samaraweera and
senior officials of the Maliban Group presented awards to the dealers. |
