Professional Diploma in Marketing sans exams

The Imperial College of Business Studies, an Accredited Study Centre of The Chartered Institute of Marketing, UK offers the unique option of an Assignment based Assessment route to students who wish to complete the Professional Diploma in Marketing - Stage 2, without having to sit examinations. It is the only local Study Centre that provides this option.

Dr. Ranjan Madanayake, Head of the SBU for Marketing Education, the Imperial Marketing Academy said this exclusive feature is made possible through their strategic alliance with the London School of Marketing, the Global leader of CIM education. He said according to research conducted in Sri Lanka many students prefer an Assignment based Assessment than Examinations. This allows students to apply what is learnt in the classroom online in a real world situation.

This process not only helps them to develop their theoretical knowledge but most importantly applying them in practical situations. Marketing, he said is a management process of identifying, creating, sustaining and growing profitable customers by providing superior value.

Assignments being practical is very interesting and very much less stressful than sitting examinations. Over the past three years Imperial College has offered Assignment based learning to over 1,000 UK based students annually by providing online tutoring services. All Sri Lankan students who choose the Assignment based Assessment route will be provided an online tutor for 24 hours a day five days a week.