WaveNet pioneers solutions to enhance mobile experience
In the near future mobile phones will have unlimited opportunity to
access anything and everything with 3,4 clicks, said CEO of WaveNet
International (pvt) Ltd Suren Pinto.
pic: Chinthaka Kumarasingha
"WaveNet is the only company that develops Telco platforms in Sri
Lanka The Telco platforms are all about reliability as these networks
have to handle high volumes and high loads of data," he said.
Pinto said that at all times they have the support of their
He said that " we compete with international players including
Ericsson, Huwei. Sri Lanka is one of the advanced Telecom markets in the
The country has leapfrogged and it has given WaveNet an opportunity
to be in the forefront of 3G, 3.5G and HSPA technology."
WaveNet International (Pvt) Limited one of Sri Lanka's most
innovative providers of Value Added Solutions to the telecommunications
industry, the company launched its commercial operations in 2001.
WaveNet's core expertise lies in developing SS7 and related platforms
and solutions, with a product portfolio featuring messaging, video VAS
and mobile marketing.
WaveNet's growth since its inception has been linked to that of the
local telecom industry. Demonstrating year-on-year growth in a
challenging market environment, WaveNet lays claim to a number of
significant achievements. The company developed the platform/system for
Dialog Telekom's inaugural MMS project and was the first to capture the
cricket SMS market.
WaveNet is also a leading provider of 3G Value Added Services,
recently completing systems for the launch of Mobitel's 3G network.
WaveNet's portfolio is divided into three main categories offering
the length and depth of Value Added Services required to maximise ARPU
and service differentiation, supporting GSM, GPRS EDGE, 3G networks,
legacy and NGN Wire-line networks. Service providers are empowered to
meet the needs of their customers' lifestyles through a completely
modularised architecture built on robust, best-of-breed hardware and
software components. WaveNet ensures a high level of reliability and
availability across all its products, through state-of-the-art
technology that delivers inventive, feature rich services to the end
He said that at the end of the dotcom boom anything and everything
seemed to click. This was the time that we started the business.Our idea
was very simple ie the ability to deliver corporate mobile enterprise
solutions to help people to move around. Initially we started the SMS
based email system from the mobile. It was convenient but at the
beginning we didn't understand the power of it.
"After the solution was up and running we spoke to all operators and
Celltel was the first customer and they wanted the cricket system.
From 2001 onwards mobile technology became the fastest moving device
be it growth or the technology it grew exponentionally and it became
affordable and convenient."
The company WaveNet was able to ride a part of the wave by working
with all the telecommunication operators. "we at all times delivered
value to the customer." The company started with four staffers and now
we employ 110 and still growing.
Mobile is a skill. "We at WaveNet loved the entrepreneur as well as
the technology and it drove us to achieve growth at all times." The
mobile impacts other people's lives in many ways. He said that although
a lot of work is involved to develop a solution for the consumer it is a
very simple operation. All WaveNet solutions are customer driven and
evolves in partnerships.
"Initially we developed solutions to send SMS messages and today we
develop solutions to send MMS."
He said that WaveNet started by developing simple solutions and moved
to mobile platform networks. "On the way the staff learnt the technology
and today we are a fairly evolved company." The Company has also
received numerous accolades for its cutting edge software applications.
Positioned in various markets in Asia and the Asia Pacific, including
India, Pakistan, Bangladesh, Indonesia, Laos, Maldives, Malaysia and
Australia, the company hopes to continue expanding its business.
WaveNet foresees tremendous potential within the next ten years in
the Asian region, particularly in 3G capabilities. In an industry
characterised by large players and entrenched competitors, WaveNet
strives to deliver innovative technologies in a constantly evolving
2003 National Best Quality Software Awards Certificate of
participation in the category of Communication Application with the
product "Omni MMSC" Special Award for Wide Usage in the category
Communication Application with the product "Omni GREETINGS"
* 2004 National Best Quality Software Awards Certificate of Special
Merit in the Research & Development with the product "Omni USSD" Bronze
Award in the category Communication Application with the product "Omni
* 2006 National Best Quality Software Awards Sri Lanka Malaysia
Business Council Silver Medal in the IT and other Business Related
* 2007 National Best Quality Software Awards Silver Award in the
Communication Application category with the product "Omni STP"
Certificate of participation in the Research & Development Category for
the AdLive Mobile Advertising Product Sri Lanka Malaysia Business
Council Bronze Award in the IT and other Business Related Services
* 2008 Sri Lanka Malaysia Business Council Silver Award in the
Information Technology category National Best Quality Software Awards
Gold Award in the Communications Applications Category for "Video Suite"
of Products Certificate of Merit for the product "Omni CRICKET" in the
Research & Development Category
WaveNet is the brainchild of Suren Pinto, he took a simple idea and
transformed it into a profitable business venture. Eight years later, he
leads one of Sri Lanka's most innovative Value Added Service providers
to the telecommunications industry, a feat that was driven by a passion
for delivering inventive technology.
Pinto received his education in Sri Lanka, Malaysia and Australia.
Motivated by a good idea and a need to make a substantive difference in
the sphere of Information Communication Technology, Suren established
WaveNet International (Pvt) Ltd.
The company's entrance into the telecom industry was serendipitous -
an e mail application built for the internal use of his father's
company, which enabled users to retrieve their email via SMS, uncovered
a particular skill for developing such software applications and a
vision of building Value Added Solutions within the telecommunication
space. Thus, the potential to create and deliver a distinctive
technology at the cutting edge of innovation propelled WaveNet and CEO
Suren Pinto into a highly competitive and constantly evolving industry.
Suren's career is intricately linked to WaveNet. Imbued with the
entrepreneurial spirit from an early age, he envisioned heading up his
own business, a goal which reached fruition at the age of 19. He
continued to study even while leading a team of up and coming software
In part using the business acumen gathered while on the job, he
completed a Diploma in Marketing at the Chartered Institute of
Marketing, along the way learning the fine art of balancing pressures
from multiple sources.
WaveNet is enjoying continuous annual growth and boasts a track
record of developing critical systems for all of Sri Lanka's telecom
operators. The systems developed by the company for the proliferation of
local 3G services are viewed by Pinto as a case study for the rest of
South Asia and the Asia Pacific. He foresees accelerated development in
the region during the coming decade, a growth that WaveNet under the
guidance of its CEO is geared to advance through its inspired use of
CIL ties up with SMIB
CIL Managing Director Janaka Ratnayake
(from left) exchanging the signed agreement with SMIB
Chairman Chandima Weerakkody.
The Computer Island Group (CIL) recently signed an agreement on
behalf of its subsidiary - Computercare Ltd. with the State Mortgage and
Investment Bank (SMIB) for islandwide maintenance of its IT system.
At Computercare (Pvt) Ltd., we leverage our extensive outsourcing
expertise, process optimization tools and an innovative delivery model
to dramatically reduce the cost and improve the quality of our clients
back office opertions.
Business Process Outsourcing (BPO) enhances the flexibility of an
organisation in different ways. BPO is positively related to the search
for more efficient organisational designs, cost reduction, productivity
growth and innovative capabilities. Hence, a source for Strategic
Computer training academy opens
TechSkills IT academy, for IT education and career development opened
recently at Pitakotte.
The academy has well equipped lecture rooms and fully networked
computer labs to serve more than a hundred students with internet access
and e-mail facility.
Managed by a team of well experienced professionals in the field of
management, the TechSkills IT academy employs only highly qualified
lecturers with extensive experience in teaching. For special courses it
employs university lecturers and high-end technical trainers.
To keep abreast with the latest developments in the field of
Information Technology, two technically qualified consultants with
extensive knowledge and international industry exposure constantly
provide advisory services.
Commenting on the aims and objectives of this new educational
institution, CEO Lionel Wickramasinghe, said " The main objective of
TechSkills is to be an effective contributor and a partner in career
building and skills development of Sri Lankan youth by providing
Information Technology education and training ".
Wickramasinghe said "While less than 30% of our G.C.E Advanced level
students qualify for university education only 10% gain admission to
national universities. 90% of the educated youth are unable to enter a
productive career primarily because they lack IT skills. In today's
global economy IT skills have become a basic life-skill needed for
existence. Our IT courses are geared to meet this challenge in a
Enjoy the 'Nokia Experience' with Nokia store
(L-R) Mr. Sajid Rizwan Matin, Retail
Development Manager, Nokia EA, Mr. Md Mesbahuddin, Sales &
Channel Development Manager, Nokia EA and Mr. Ashok
Pathirage, Chairman, Softlogic Holdings at the opening
ceremony of the first Nokia store in Sri Lanka.
Nokia, world leader in mobility has launched its first branded store
in Sri Lanka undertaking to deliver the 'True Nokia Experience' and a
first-class retail environment for customers. These stores offer an
extensive range of Nokia devices and accessories with expert advice and
the assurance of authenticity.
The inaugural store was opened Colombo 04 by Sales & Channel
Development Manager, Nokia EA, Md. Mesbahuddin and Retail Development
Manager, Nokia EA, Sajid Rizwan Matin amidst a large gathering of
The layout and design of the stores guarantee an effortless and
informative shopping experience.
The Nokia consumers in Sri Lanka now have easy access to all Nokia
products and accessories in one shop, with a staff fully trained in fine
standards of service.